Jessica had her first taste of entrepreneurship when she was 16, creating and running a swimming lessons business out of her backyard pool. Her love for sport and business took her to work for both the Nashville Predators and Edmonton Oilers where she gained experience and expertise in event management, marketing and sponsorship. She continued her career in these arenas working for the Canadian Breast Cancer Foundation, Canadian Sport Institute Calgary and the University of Calgary.
Following her corporate career, Jessica’s entrepreneurial ambition and determination led her to start her first company – Breakaway Strategies Inc. An event and marketing consultancy where she has worked with many brands including The Styled Stock Library, MeVest, KPMG, Brookfield Residential and the Canadian Sport Institute.
Jessica currently photographs and writes for her food blog, Cooking in my Genes, where she combines her loves for food, entertaining and travel. Her love of photography has led her to help small businesses leverage their brands through beautiful photos. And when she’s not event planning or taking photos, you can usually find her taking foodie adventures with her husband Scott or hanging out with her cutie pie rescue dog, Doug.